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Fashion shouldn’t cost lives and it shouldn’t cost us our planet. Yet this is what is happening today . Globalization, fast fashion, economies of scale, social media and offshore production have created a perfect storm for cheap, easy and abundant fashion consumption. And there are few signs of it slowing down: clothing production has nearly doubled in the last 15 years.
With Earth Day and Fashion Revolution week upon us, fashion lovers need to reflect on how their consumption has an undeniably negative impact on both planet and people.
Who made my clothes?
1. Ask questions: #whomademyclothes?
Ask questions, educate yourself and act consciously. Who made your clothes? How will this product end its life? How long am I going to use this product for? Do I really need it? What is it made from? Does the price reflect the effort and resources that went into this?
2. Wear what you have
Don’t throw away your clothes, shoes and accessories. There are ways to keep them out of landfills (reuse, resell, swap, repair, tailor, donation, hand me downs). Can it be repaired? Tailored? Learn to care for your clothes, the longer we keep wearing items, the more we reduce the emissions footprint of our closet.
3. Find alternative ways to be fashionable
Buy vintage, reduce, rent, resell, reuse, swap, repair, tailor or share. Think about the impact you want to make and whether you can sustain that? E.g. reducing plastic use, using less animal products or supporting local businesses.
4. Build a personal style
Knowing what works for you, your body and your lifestyle will have you feeling fabulous all the time (regardless of what the latest ‘trends’ are).
5. Support ethical producers — but only if you need something
You can’t buy your way into sustainability. Overconsumption has led us to an unsustainable ecosystem. We need to reconsider what are ‘our needs’ are vs. ‘our wants.’ The abundance offered to consumers is far greater than any need. Consider Livia Firth’s #30wears campaign which encourages consumers to ask: Will I wear this item a minimum of 30 times? ‘If the answer is yes, then buy it. But you’d be surprised how many times you say no.’
